Development Strategies and Innovation Dynamics for Sustainability, 1/Ed.

The business environment is uncertain because of the global market pressure, the diverse and dynamic human resources, talent crunch, scarcity of financial and material resources, global recession, international trade regulations and overall the ever changing and challenging business environment forces making the planners, administrators, academicians and policy makers to think and rethink strategically to make optimum utilisation of resources in such a way that the organisations can achieve competitive advantage for organisational effectiveness and excellence.

•   The idea of change for sustainability is gaining ground in the different sectors, while it is not yet part of mainstream practice, a growing number of businesses understand the impacts on competitiveness and are beginning to integrate different elements into their core strategies.

•   Strategic innovation for sustainability is the creation of something new that improves performance in the three dimensions – social, environmental and economic – of sustainable development. There is a wide gap between ideas and action in this emerging domain. A first step in bridging that gap is to understand the different types of innovation for sustainability.

This book “Development Strategies and Innovation Dynamics for Sustainability” has been enriched with some of the chosen related research articles contributed by the eminent authors keeping in view the present need of the hour. Prof. S.K. Baral is an M.Com, LL.B, MBA and Ph.D from the Utkal University, Bhubaneswar, Odisha. During the last couple of decades, he has served 07 years for industry, more than a decade in research works and more than 15 years in teaching, research, consultancy etc. As a renowned academician in the field of commerce and management, he has been closely associated with several national and international universities.